Selling a product isn't as complicated as it's made out to be. At its most basic, a sales program is defined principally by what you sell, who you sell to, and how you sell. Beyond that, it all boils down to staying focused on the details outlined next, suitable for both sales representative and for owners of small businesses.

Learn how to listen to customers and to read their body language. Avoid interrupting or disagreeing with a customer, and provide your customer with space to talk. Know how to interpret a customer's folded arms, eye contact, and manner of standing toward or away from you. Make the customer comfortable and you're off to a good start in selling your product.There is nothing more infuriating to a potential customer than to come across a half-hearted salesperson who claims uncertainty about what the product can and can't do, what it's made from, and what happens when things in it stop working. It is absolutely vital to know your product range inside out and if you do not know something a customer asks of you, let them know you'll find out and get back to them as soon as possible